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The Need

In a dynamic digital landscape where innovation is relentless, our team embarked on a journey to transform a legacy project. Our mission was to revamp a high-traffic e-commerce platform grappling with redundant legacy code and an considerable drop-off rate in conversions across specific device groups. Through strategic interventions, we elevated user experience, streamlined the buying journey, and achieved substantial cost savings for the client.


Legacy Redundancy

The existing codebase was a labyrinth of legacy components, a testament to the evolution of the site over time. This resulted in reduced maintainability, hampering the agility required to adapt to changing market demands.

Conversion Woes

A significant portion of users, especially from certain device groups, were abandoning their purchasing journey. This threatened the site's revenue potential and required a comprehensive understanding of user behaviour.

Performance Bottlenecks

The site's high traffic was causing performance bottlenecks, leading to sluggish loading times, which in turn negatively impacted user engagement and satisfaction.

What We Did

Strategies and Solutions

Code Consolidation

Our team meticulously assessed and consolidated the redundant legacy code, untangling the intricate web of dependencies. This not only improved the site's maintainability but also laid the foundation for future enhancements.

Holistic Evaluation

We conducted an in-depth evaluation of the entire site, identifying pain points and areas for improvement. This assessment provided a comprehensive roadmap for optimization.

Performance Enhancement

By implementing various performance optimisation techniques, such as caching, code minification, and image compression, we significantly improved loading times. This transformation directly contributed to enhanced user experience and engagement.

Strategic UX Tweaks

Understanding the user journey allowed us to make strategic tweaks to critical places in the buying journey interface. We ensured that the buying process is seamless across all devices, reducing the drop-off rate and increasing conversions.


Critical sections of the site's code were thoroughly documented. This not only aided the development team but also streamlined onboarding of new personnel and facilitated future troubleshooting.

Hosting and Backend Migration

We provided insightful recommendations for migrating the hosting and backend solutions. This resulted in optimised performance, scalability, and, crucially, substantial cost savings for the client.

What We Did

Results and impact

Performance Surge

The performance enhancements led to a remarkable reduction in loading times, enhancing user engagement and satisfaction. Bounce rates decreased significantly.

Conversion Triumph

Through strategic user experience adjustments, we managed to mitigate the drop-off rate in the identified device groups, resulting in a notable surge in conversions and revenue.

Cost Efficiency

Our hosting and backend migration recommendations yielded substantial cost savings for the client. The optimized solutions ensured efficient resource utilization and future scalability.

Agile Adaptability

The streamlined codebase and documentation allowed the client's development team to respond more nimbly to market demands and swiftly implement enhancements.

The Outcome


GT Metrix Evaluation:

GT Metrix Grade
31 %
91 %
Largest Contentful Paint
13.9 s
999 ms
Total Blocking Time
336 ms
217 ms
Total Page Size
5.43 MB
2.5 MB
Total Page Requests
The Outcome


What began as a legacy project overshadowed by redundant code and conversion woes, evolved into a success story of transformation and innovation. By focusing on performance, user experience, and strategic optimizations, we not only rejuvenated the ecommerce platform but also positioned it as a cost-efficient, agile solution capable of meeting future challenges. This case study underscores our ability to breathe new life into existing projects, showcasing our dedication to excellence and results.

What Our Client Said


Calvin -
Caught Online
From the outset, it was clear that choosing Digital Humanity to develop our website was one of the best decisions we’ve ever made for our online presence.

Their team’s attention to detail, passion for their craft, and unyielding commitment to excellence were evident in every phase of the development process.

Every interaction with Digital Humanity was professional, yet personal. They took the time to truly understand our vision, needs, and goals, and then went above and beyond to bring them to life. The end result is a website that is not only aesthetically stunning but also now user-friendly, responsive, and optimized for performance.

Their post-launch support has been equally impressive, ensuring that any potential hiccups were swiftly addressed. In a digital world where first impressions often make all the difference, I am confident that our website stands head and shoulders above the competition, thanks to the exceptional work of Digital Hunanity team.

To anyone considering a website development company, I would recommend Digital Humanity without a doubt. Their unmatched expertise, dedication, and passion will truly elevate your online presence to new heights.
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Past Success

Our Work

Dive into a collection of our past work, where we’ve partnered with ambitious businesses to create transformative digital solutions. Our diverse portfolio highlights our versatility, creativity, and commitment to delivering exceptional results across industries and technologies.

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