Ambani

Discovery

The Need

Ambani sought to improve the user experience (UX) of their gamified learning platform. Targeted at children, the platform aimed to blend education with entertainment. They were in need of a UX evaluation that looked at certain steps in the systems’s most important journeys.
Discovery

Challenges

Assessment

Conduct a heuristic evaluation to identify usability issues and areas of improvement within the FunLearn EduGamer platform.

Severity Ratings

Assign severity ratings to identified issues to prioritise improvements.

Recommendations

Provide actionable design recommendations to enhance the platform's UX, with a focus on aligning with the needs and abilities of the target child audience.

What We Did

Strategies and Solutions

Evaluation Approach

A heuristic evaluation approach was adopted to systematically assess the platform's usability. The evaluation involved applying established UX heuristics to assess the design, functionality, and user interactions.

Heuristic Evaluation

The selection of a heuristic evaluation as the chosen methodology for this assessment was based on its suitability for the project's goals and constraints. Given the need for a comprehensive yet timely evaluation, this approach aligned well with the project's budget and timeline.

Severity Rating Criteria

Severity ratings were assigned using a predefined scale. The criteria for assigning these ratings were based on the extent to which an issue impeded the user's ability to complete tasks effectively and the potential for user frustration or confusion.

What We Did

Results and impact

Improved Consistency

One of the outcomes of the UX evaluation was the identification and subsequent improvement of inconsistencies in navigation throughout the platform.

Streamlined Onboarding

A series of recommendations were identified to simplify the onboarding process. This approach ensured that users could engage with the platform with greater enthusiasm.

Enhanced Accessibility

By identifying inconsistent UI placement and usage, the evaluation provided guidance on how to make the system more user friendly and usable.

User Satisfaction

By addressing the identified usability issues and implementing the recommended changes, the team behind this platform can achieve a more enjoyable and intuitive user experience.

What We Did

Deliverables

The foundation of our evaluation process is the UX Heuristics rubric, a set of established principles that serve as our guiding framework for assessing the user experience of the platform. These heuristics, based on industry best practices and expert insights, provide us with a structured approach to identify usability issues and assess the platform’s alignment with user-centred design principles. The rubric encompasses a range of dimensions, from navigation consistency and onboarding simplicity to accessibility and overall user satisfaction. Each heuristic serves as a lens through which we scrutinise the platform, seeking opportunities for improvement that ultimately enhance the platform’s usability and appeal to its audience.

The UX Heuristics rubric forms the cornerstone of our comprehensive UX evaluation report. This report is the culmination of our rigorous evaluation process. Within this report, we meticulously document our findings, assigning severity ratings to identified issues and providing actionable recommendations for enhancement. It encapsulates the methodology, results, and impact of our evaluation, highlighting areas where improvements can be made. Our UX evaluation report is not only a valuable tool for the iterative design process but also a testament to our commitment to creating an enriching and enjoyable user experience.

The Outcome

Conclusion

The heuristic evaluation illuminated critical areas for improvement in terms of usability, consistency, and accessibility. By addressing the identified issues and implementing the provided recommendations, the team behind Ambani can significantly enhance the platform’s user experience for its young audience.

This evaluation serves as a starting point for iterative design enhancements, ensuring that the system continues to deliver an engaging and educational experience that empowers children to learn while having fun.

Past Success

Our Work

Dive into a collection of our past work, where we’ve partnered with ambitious businesses to create transformative digital solutions. Our diverse portfolio highlights our versatility, creativity, and commitment to delivering exceptional results across industries and technologies.

Audit
Ecommerce
Custom Build
Ecommerce
Web Design
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Ecommerce
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