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  3. LEX Africa

LEX Africa

LEX Africa Logo

In just six weeks, we redesigned and developed a more stable, robust website for our client, meeting an ambitious deadline. We refined the site’s structure to improve performance, reliability, and user experience. Our team created custom graphics and implemented advanced interactive elements, including intricate patterns and an engaging map, bringing a unique, visually captivating experience to the site.

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LEX Africa featured image
The Need

Client Discovery

With the WordPress upgrade to PHP version 8, the LEX Africa website theme would be deprecated to the point of potentially causing front-end breakages and functionality issues. We rebuilt their website using the latest Wordpress themes, software and SEO principles, while allowing existing URL redirect to still be functional and connect existing users with content they are familiar with.

The website build project was briefed and built in 6 weeks - half the time of a typical Wordpress development project - to ensure that their users experience no down time.

Website architecture was reorganised in a way that made their User Experience clearer and more intuitive, which included a smoother website owner experience as well. Large portions of the site were rebuilt to be more dynamic, interactive and engaging while keeping the website backend clean and light for website performance.

Project deliverables:

Wireframing
Wireframing
Logo Design
Logo Design
Ecommerce Development
Ecommerce Development
Information Architecture
Information Architecture
LEX Africa — The Need

Project Scope

Custom UX/UI Design
Custom UX/UI Design
Custom Interactive Map
Custom Interactive Map
Site Structure Optimisation For  Google SERP
Site Structure Optimisation For Google SERP
Multi-Lingual Site
Multi-Lingual Site
Google Analytics
Google Analytics
Social Media Integration
Social Media Integration
Behind the Scenes

Tools Used

Logo Animation
Logo Animation
UX/ UI Design
UX/ UI Design
Development
Development
Project Management And Tracking
Project Management And Tracking
LEX Africa — Strategies & Solutions
Behind The Scenes

UX Flow And Engagement

Our primary goals were to improve ease of use by creating streamlined navigation and interactive sections that boost user engagement. Leveraging our world-class project processes, we meticulously designed, developed, and tested the site to ensure seamless functionality and avoid any issues that could disrupt user experience. Additionally, we consolidated and reorganized pages and content to create a natural flow, making information easily accessible both on the site and in Google search results.

Interface Design
Interface Design
Custom Graphics And Pattern Design
Custom Graphics And Pattern Design
Sitemap Redesign
Sitemap Redesign
Custom Interactive Map Development
Custom Interactive Map Development
Brand and UI Elements

Style Guide

LEX Africa — Style Guide

UI Designs

LEX Africa — Execution

Tell Us About Your Project

What Our Client Said

Testimonial

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Double Quote

Anushka – LEX Africa

The DH team are extremely helpful, forward thinking and responsive. They offer innovative solutions and expert knowledge! They get things done really efficiently!

Well Done! Very Happy!
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Combining your vision with our expertise could yield extraordinary results. Let's discuss how we can work together to make something incredible happen.

We respect your privacy and will never share your information.

hello@digitalhumanity.co.za
+27 (0) 87 183 1721
Ext 2, Menlyn Maine, 194 Bancor Avenue Park Lane West Building, Waterkloof Glen, Pretoria, 0181
Mon – Fri: 08:00 – 17:00
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