Ambani aimed to enhance the user experience of their gamified learning AR app, designed to engage children by combining education with entertainment. To support this goal, they sought a UX evaluation focused on the app’s most critical user journeys, identifying key areas for improvement.

Ambani sought to improve the user experience (UX) of their gamified learning platform. Targeted at children, the platform aimed to blend education with entertainment. They were in need of a UX evaluation that looked at certain steps in the systems’s most important journeys.


Our approach combined strategic user testing with a tailored heuristic evaluation, ensuring that every insight was grounded in real user behaviour and relevant to Ambani Africa’s educational mission. We curated a set of UX heuristics and assessment metrics specific to their audience—young learners—and the gamified nature of the platform. By evaluating the design through this lens, we identified both strengths and pain points across key user journeys. Our final report didn’t just flag issues—it explained why they mattered and offered practical, context-aware recommendations to improve functionality, flow, and user engagement.
We develop for


When you partner with Digital Humanity, you’re not just getting a UX audit—you’re getting a strategic design ally. We combine deep user insight, tailored heuristics, and industry-specific evaluation methods to uncover what’s working, what’s not, and where your product can grow. Whether you’re building for scale, improving onboarding, or reducing user drop-off, our evaluations are practical, prioritised, and focused on outcomes. Let’s turn guesswork into clarity—and user friction into opportunity.
We develop for:
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Site rebuild, for performance optimisation, a faster and more stable user experience. This allowed for expansion of e-commerce features to offer customers more shopping options.